On August 30, 2017, BlackHawk Network announced acquiring CashStar for $175 million. What makes this news so potent is that CashStar is a leading provider for gift card commerce solutions including mobile payments and digital gifting innovations. Such acquisition will give BlackHawk the necessary resources towards emerging the digital gift card market and establishing BlackHawk as the leading provider in the digital gift card market.
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Blackhawk Network Purchases Cashstar In-Depth:
Such an acquisition will strengthen BlackHawk’s ability to to provide the right digital solutions and further position their lead as a prominent first-party digital market for gift card commerce solutions. This is in-all exciting news as such an affiliation will now be able to provide merchants with unified end-to-end solutions for B2B and B2C gift card distribution pushing an exceptionally tuned platform on CashStar’s side on top of BlackHawk’s product extent. Hopefully these moves will incite innovative new applications for branded value and mobile payments at a global level. Again, good news as we should expect more brands to hit Giftcardmall in the near future.
“The acquisition strategically enhances Blackhawk’s ability to provide the right digital solutions to our partners to meet the changing needs of business customers and consumers,” said Talbott Roche, CEO and president of Blackhawk Network. “With the addition of CashStar, Blackhawk is now a leading provider in the fast growing first-party digital market. Also, with CashStar margins projected in the range of 25 percent to 30 percent for fiscal 2018, Blackhawk maintains its focus on margin expansion. Finally, Blackhawk remains committed to optimizing capital allocation to enhance shareholder returns and will continue to evaluate acquisition candidates as well as potential share repurchases in the future.”
Blackhawk Network Purchases Cashstar Summary:
- BlackHawk Network acquires CashStar for $175 million.
- BlackHawk becomes leading provider in the Digital Gift Card Market after “swallowing” Cardpool, Giftcards.com, and now CashStars. (There’s countless other competition acquired as well, however, those are namely the bigger names)
- Expansion of Gift Card products and platform
Conclusion:
BlackHawk Network acquired CashStar not too long ago (August 30, 2017) making them the leading provider in the Digital Gift Card Market with anything including gift card commerce solutions – mobile payments and digital gifting innovations. This will mean a push in new gift cards brands for us via Giftcardmall.com. Such a move would further unify end-to-end solutions for B2B and B2C gift card distribution pushing towards a more in-tuned platform and product extent. Head over to our complete list of Best Credit Card Promotions for all your credit card needs!