Motif Investing is an online brokerage firm that gives you the chance to invest on your own at a reasonable price. As opposed from other brokerage firms, Motif helps you invest based on themes, sort of like building a mini-ETF.
Get started with a Motif Investing account with just $9.95 for portfolio trading and $4.95 for stock trading. With a Motif Investing account, your “motifs” reduce the hassle and expenses with up to 30 securities, researched and assembled by trusting Motif staff members from small-cap stocks to a selection of fixed-income motifs.
Motifs differs from it’s competitors in the most uncanny way possible — it offers more power to their customers. If one of your individual securities ends up tanking later on, you will still be able to sell it and replace it with something else for $4.95 a trade. Motifs are also rebalanced on a quarterly basis with updates running $9.95 each.
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How Motif Works
With Motif, you invest in groups of investments sharing similar characteristics. Each motif features between 20 to 30 stocks or ETFs that follow particular themes. Examples include “Healthy and Tasty,” “Biotech Breakthroughs,” “Recession Resistant,” and “Utility Bills.” You can also choose the “Lots of Likes” motif that focuses on companies with the most Likes on Facebook.
You can look for motifs using different criteria, like exploring by industry or looking for themes based on current events. You can also screen motifs by looking at daily change, one year return, and popularity.
Motif Investing is quite cost-efficient as well. You can access each of the stocks in the motif for a flat fee of $9.95 per transaction. No matter how much you customize a motif, there are no management fees, and no activity requirements.
The fact that you can get 30 stocks or ETFs at once, for less than $10, is a superb deal. Then, any time you trade a motif, you just pay the flat transaction fee.
Each purchase of a particular stock/ETF in a motif is $4.95 without purchasing another entire theme. The same applies if you decide to sell shares of an individual stock or ETF inside a motif — it’s $4.95 per stock/ETF.
You don’t need a deposit amount to open a Motif Investing account. However, you need to deposit $250 to make a trade. To buy on margin, you must maintain a minimum balance of $2,000.
Motif Investing Robo-Advisor Information
- Direct Link to Offer
- Account Type: Individual, Traditional IRAs, Roth IRAs, Joint, Trust, Rollover IRAs
- Availability: Nationwide
- Expiration Date: None
- Online Trades:
- $4.95 per stock trades
- $9.95 per portfolio trades
- Hard Inquiry: No, Soft pull only. Hard pull if you apply for margin.
- Annual Fee:
- Motif Thematic Portfolios 0.5%
- Motif Impact Portfolios 0.25%
- Additional Requirements: None
- Closing Account Fee: None
Motif Investing Features
- Automated investing: Invest in an entire portfolio of up to 30 stocks — in a single click — for one low price. Automate your strategy with dollar-cost-averaging and rebalancing. Start investing with as little as $250.
- Intuitive stock trading: Trade stocks more intuitively by purchasing in either dollars or shares using our patented technology. With free next market open trading and low commissions on real-time trades, you can get more out of what you put in.
- Easy portfolio building & sharing: Build your personal portfolio using powerful tools and easily share it with a community of like-minded investors.
- Advanced security built into every account: Motif uses secure encryption algorithms to safeguard your account and data. And as a member of SIPC, every Motif account is insured up to $500,000, including a maximum of $250,000 for cash claims.
- Clear pricing for individual investors: Motif offers a range of competitive pricing options whether you’re a long-term investor or a short-term trader.
- Cutting edge portfolios built by Motif: Invest in portfolios built around themes, investing styles or multi-asset models for a low annual fee with no ongoing commissions.
- Build your own portfolios: Build a custom portfolio of up to 30 stocks and purchase in a single click for as little as 16 cents a stock.
Conclusion
Motif Investing makes it easy to diversity your investments into specific sectors, requiring small amounts to invest. Each trade costs $9.95 per initial trade, then it’s $4.95 when modifying the motif. At $4.95 per trade, buying or selling a single stock/ETF is one of the lowest in the industry.
If you’re unsure where to get started, you can use the pre-made motifs or create your own custom motif. Plus, get paid for each person using your publicly created motif.
Unfortunately, Motif does not offer automatic dividend reinvestment or initiate complex orders. If you’re looking for either of these options, you may want to see our list of brokerage bonuses or other excellent robo-advisors.