Citi National Digital Bank
As one of the nation’s leading global banks, Citi manages approximating 200 million customer accounts in over 160 different countries. They provide consumers, corporations, governments, and institutions with a plethora of financial products and services geared to fit all your needs. It’s no wonder why they are one of the largest credit card providers in the world! They offer services such as consumer banking, investment resources, securities brokerage, and wealth management tools to take care of your future. But they’re not done yet! Citi announced that they are going to launch their Citi National Digital Bank! It’s an intuitive and comprehensive improvement on their previous Citi Mobile App for iPhone, that is going to change the future of banking. If you want to start with Citi today, be sure to check out all the latest Citibank Bonuses.
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Customer Concerns
Citi’s main goal has been to continually listen to their customer’s financial needs today, so that they can help them to achieve their financial goals tomorrow. In most recent years, beginning in 2013, Citi began rapidly expanding their reach national-wide with a multitude of new mobile services, connecting people across the country, and setting the foundation of their new project. They have redesigned the way they bank, by not only physically and redesigning their branches, but advancing them technologically with new improvements such as expansive ATM access, and accelerated speed. With ever changing concerns and needs, Citi stays up to date by surveying their customers, and here is what they said:
- 87% trust banks more than non-bank institutions when it comes to handling their finances.
- 79% prefer to use a single app to manage all aspects of their finances, as opposed to using a variety of specialty mobile apps.
- 87% believe it would be easier to manage their finances with a single view of all their accounts – including those at different banks or financial institutions – in one place.
- 98% of customers monitor their financial accounts on a monthly basis.
- 74% are confident that a bank can truly help improve their financial wellness.
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New Changes
The people have spoken, and Citi has delivered. These are the latest additions that Citi plans to implement in their newly redesigned mobile banking app.
- In-app Account Opening: All approved customers can open a new deposit account within minutes. No more waiting in line, no more waiting for your debit card to arrive. In an instant, you could start taking hold of your money today! For more information on why it’s better to go digital, you can read all about it in our Advantages of Online Savings Account.
- 360 Financial View: Similar to mint and other money management applications, Citi is keeping it simple. Having one application where you can see your accounts, your balances, fees, and everything else that you may need on hand.
- Spending Insights: Citi takes your information one step further, giving you deeper insight on your spending habits, where your money is going, and how you can work better to budget and increase your monthly savings, one step at a time.
- Bill Power: You have the capability of receiving live updates on increased bills, and when you have to pay them, so you’ll never receive a late fee ever again! It can help you improve your credit, and take off the stress of missing another payment.
Conclusion
Whether you currently bank with Citi or another banking institution, their new application is available for anyone to use! Keeping your money safe and secure, is what matters to you. The new Citi National Digital Bank is geared towards making sure your financial stability is their number one priority, so you never have to worry about your funds again. If you are interested in putting extra dollars in your wallet, be sure to check out our Best Bank Bonuses!
